Cheez-It is launching a new snack. It’s like a classic Cheez-It, but bolder, louder and waaaay crunchier.
They needed an identity that matched that energy. We gave them THE CRUNCH.
It’s a Cheez-It crunch piece with the soul of Macho Man Randy Savage. And I was hyped as hell to make it.
:30-
:15 and :06 here-
ECD: Dan Kelly
CDs: Chris Cannon and JP Gomez
AD: Cassondra Bazelow