The most delicious game over.

CANNES BRONZE LION WINNER

+ 2 CANNES LION SHORTLISTS AND EFFIE WINNER

The Floor is Lava is a popular game mode in Fortnite, where you avoid the rising lava to win. Lava is hot, orange and saucy, and a whole lot like Frank’s RedHot. Only problem is, lava is bad, but Frank's is good.

So we made The Floor is Flava — a custom, immersive Fortnite island, where we encouraged players to dive into the Flava, and emote while you do it. When you lose, but you get smothered in Frank’s…. you actually win.

DIVE INTO DELICIOUS DOOM with our case study here:

To get the word out we posted from Frank’s channels, starting with our trailer:

We then linked up with influencers to reach Gen Z gamers in their natural habitat. We helped them promote the game with Youtube shorts in their voice. Millions of fans watched, liked, and tens of thousands jumped into the islands and obsessed over the game themselves.

We then livestreamed some gameplay in Twitch with another Fortnite influencer and the game then completely took off. Gathering impressions across Youtube, Twitch, and Tiktok.

The livestream in action:

Gamers totally got it. Here were some of my favorite comments:

The most delicious game over was a saucy success.

Art Director: Vail Prior

CDs: Brian Mekjian, Ryan McCarthy
ECDs: Armando Flores, Sara Worthington