Why not now?

Mercedes-Benz wanted to reach out to a younger audience to showcase their four new models that fit in their price range.

With no time for a shoot, we needed to tell a powerful story that could come through with only footage from previous shoots and stock. Here’s what we came up with:

People always tell my generation to work hard, don’t look back, and one day it’ll all be worth it. But sometimes, good things come to those who don’t wait.

Creative Directors: Chris Landi and Kirk Mosel
Art Director: Carrie Kaiser