Art Director: Christopher van der Kleed

Say it with me:
Daily πŸ‘ use πŸ‘ of πŸ‘ butter πŸ‘ is πŸ‘ not πŸ‘excessive.

 

butter shaming: noun (bΙ™-tΙ™r -ˈshām-iΕ‹)
1. the action or practice of humiliating someone by making mocking or critical comments about their butter use

Outdoor:

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Instagram:

Twitter-

Confessions from the Buttershamed: A Community of Support.

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How it works:

Twitter users message the account with a story of how they have been butter shamed. We respond with sticking it to them privately via a free stick of butter:

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Then we stick it to the bad people, with a little public butter positivity!


TV:

Taking the #EndButterShaming message home.