Art Director: Christopher van der Kleed

(student work)

Say it with me:
Daily 👏 use 👏 of 👏 butter 👏 is 👏 not 👏excessive.

butter shaming: noun (bə-tər -ˈshām-iŋ)
1. the action or practice of humiliating someone by making mocking or critical comments about their butter use

Outdoor:

Instagram:

Twitter-

Confessions from the Buttershamed: A Community of Support.

How it works:

Twitter users message the account with a story of how they have been butter shamed. We respond with sticking it to them privately via a free stick of butter:

Then we stick it to the bad people, with a little public butter positivity!

TV:

Taking the #EndButterShaming message home.