Art Director: Christopher van der Kleed
Say it with me:
Daily 👏 use 👏 of 👏 butter 👏 is 👏 not 👏excessive.
butter shaming: noun (bə-tər -ˈshām-iŋ)
1. the action or practice of humiliating someone by making mocking or critical comments about their butter use
Confessions from the Buttershamed: A Community of Support.
How it works:
Twitter users message the account with a story of how they have been butter shamed. We respond with sticking it to them privately via a free stick of butter:
Then we stick it to the bad people, with a little public butter positivity!
Taking the #EndButterShaming message home.