Art Director: Paige Murphy


We liked two fairly different directions, but couldn't pick one to stick with, so we executed both.
That didn't clear things up, so here are both strategies. 

Strategy 1: It's like that

How do you describe Scuba Diving to someone who has never experienced it?




Strategy 2: You're Missing the Good Part

Less than 1% of Americans go scuba diving every year, but millions and millions go to the beach. That means millions and millions of Americans get really, really close to experiencing something special. 


**Creative Circus Student Show Gold**



Interactive Print
Foldout posters that show exactly what these vacation goers are missing. 

How they will appear at first glance.

How they will appear at first glance.

The ocean.jpg

The full experience.