Both Padi's preserved

Art Director: Paige Murphy

🚨🚨2 STRATEGIES ALERT🚨🚨

We liked two fairly different directions, but couldn't pick one to stick with, so we executed both.
That didn't clear things up, so here are both strategies. 

Strategy 1: It's like that

How do you describe Scuba Diving to someone who has never experienced it?

Strategy 2: You're Missing the Good Part

Less than 1% of Americans go scuba diving every year, but millions and millions go to the beach. That means millions and millions of Americans get really, really close to experiencing something special. 

**Creative Circus Student Show Gold**

Interactive Print
Foldout posters that show exactly what these vacation goers are missing. 

The full experience.