Art Director: Paige Murphy
🚨🚨2 STRATEGIES ALERT🚨🚨
We liked two fairly different directions, but couldn't pick one to stick with, so we executed both.
That didn't clear things up, so here are both strategies.
Strategy 1: It's like that
How do you describe Scuba Diving to someone who has never experienced it?
How do you describe what it's like to scuba dive to someone who's never done it before?
How do you describe what it's like to scuba dive to someone who's never done it before?
Strategy 2: You're Missing the Good Part
Less than 1% of Americans go scuba diving every year, but millions and millions go to the beach. That means millions and millions of Americans get really, really close to experiencing something special.
**Creative Circus Student Show Gold**
Interactive Print
Foldout posters that show exactly what these vacation goers are missing.
How they will appear at first glance.
The full experience.