Art Director: Paige Murphy
🚨🚨2 STRATEGIES ALERT🚨🚨
We liked two fairly different directions, but couldn't pick one to stick with, so we executed both.
That didn't clear things up, so here are both strategies.
Strategy 1: It's like that
How do you describe Scuba Diving to someone who has never experienced it?
Strategy 2: You're Missing the Good Part
Less than 1% of Americans go scuba diving every year, but millions and millions go to the beach. That means millions and millions of Americans get really, really close to experiencing something special.
**Creative Circus Student Show Gold**
Foldout posters that show exactly what these vacation goers are missing.
The full experience.