Full-Time Fans.

Without them, College Football wouldn’t be College Football. They drive the game forward with passion, devotion, tenacity, and fight.

And Modelo is the official sponsor of the College Football Playoff. So we built a campaign to honor Full-Time Fans and the beer they cherish — all season long.

It was the ultimate challenge to balance authenticity with the fight Modelo is known for in a way that still felt eye-catching and different from everything else in the commercial break. It was a long road, but I’m incredibly proud of how everything turned out.

Check out the final product. TV spots:

And six second social:

Art Director: Vail Prior

CD: Alvaro Soto Becerra
ECDs: Armando Flores, Sara Worthington